Sustainability

OUR IMPACT

At VIOLETTE_FR, we see beauty as a reflection of something deeper—it’s about honoring what makes us unique and nurturing what Mother Nature gave us. Our purpose is to create high-performance products that complete—not compete—by filling real gaps, not adding excess. We focus on innovative formulas, thoughtfully developed with sustainably sourced materials and ingredients that are as kind to the planet as they are to you. We design with intention, innovate with purpose, and continuously push the boundaries and ourselves to ensure our impact is both meaningful and measurable. We are dedicated to reducing our environmental footprint, empowering underrepresented communities, and fostering sustainable practices at every step—guiding our product development, partnerships, and long-term goals. We’re not just crafting products; we’re helping to craft a future where beauty leads the way for a more conscious, creative, and connected world.

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RESPONSIBLE BEAUTY, IN ACTION

As a company, we believe that consistent giving to highly skilled nonprofit and impact-driven organizations is essential to addressing global climate change. VIOLETTE_FR is deeply committed to progress—both within our brand and across the beauty industry—and we continue to listen, research, revisit, and innovate so our impact can meaningfully improve over time. As part of this ongoing commitment, we are actively working toward B Corp certification.

CERTIFICATIONS & MEMBERSHIPS

1% FOR THE PLANET

With every purchase of a product from VIOLETTE_FR, we automatically give one percent of revenue to leading sustainability organizations through our partnership with 1% for the Planet. As a company, we feel strongly that consistent giving to highly skilled organizations is critical to countering global climate change.

LEAPING BUNNY CERTIFIED

Being Leaping Bunny certified means committing to cruelty-free and vegan practices in making cosmetics and household products. This certification ensures that we do not test on animals or through our suppliers. This promise extends even to foreign markets, where they make sure no animal testing is done for regulatory purposes.

PACT COLLECTIVE

VIOLETTE_FR is an official member of the Pact Collective - a nonprofit collective that strives to reduce packaging waste in the beauty industry. We discard our damaged, expired, and unusable products through this nonprofit which then finds a way to recycle them properly. To discard your own products, go directly to Pact Collective!

THE CLIMATE LABEL CERTIFIED

Being Climate Label Certified means taking responsibility for our climate impact. We annually measure our greenhouse gas emissions, support verified reduction and removal projects, and commit to addressing future emissions as we grow—holding ourselves accountable through ongoing third-party review.

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PARTNERSHIPS

NEST

Nest connects a community of artisans, retailers and philanthropies to bring the beauty of handcraft to the world. They provide the resources and relationships that uplift the people, places and practices behind handcrafted goods to ensure that artisans are respected, their traditions are celebrated, and their families and communities can grow and thrive.

REPURPOSE

rePurpose hosts plastic recovery programs that work to reduce waste while transforming local economies and environments. We support two impact projects in India that amplify worker salaries, improve waste collection processes, and empower a majority female workforce. Together, we’re advancing scalable solutions that prioritize recyclability and long-term environmental impact.

WOMEN'S EARTH ALLIANCE

Women’s Earth Alliance believes that when women thrive, the Earth thrives. The VIOLETTE_FR x WEA partnership aims to promote female empowerment and leadership, while addressing pressing environmental and social issues.

DRESS FOR SUCCESS TWIN CITIES

Dress for Success Twin Cities supports women in achieving economic independence through career development, professional attire, and community support. Our event sponsorships and donations help expand access to opportunity and confidence at key moments in women’s professional journeys.

ONE TREE PLANTED

We strive to help offset our carbon footprint by funding forest conservation projects through the One Tree Planted. Last year, we helped plant 21,024 trees in Ontario, Canada.

NOTE FROM VIOLETTE

"I’ve always wanted VIOLETTE_FR to represent progress. We're proud to be part of a global movement to reduce waste and emissions in the beauty industry. This mission is deeply personal to me, shaped by my upbringing, motherhood, and years of experience with beauty products. The impact of this work is something I’m incredibly proud of.

We’re committed to sourcing environmentally responsible materials, from sustainably harvested natural ingredients to packaging made with post-consumer recycled content. Our promise is to keep improving, pushing forward, and enhancing the VIOLETTE_FR sustainability profile.

We invite you to join us on this journey—share your ideas and help us continue to make a positive difference."

PACKAGING

We are committed to reducing waste through recyclable, refillable, reusable, and post-consumer recycled materials where possible—ensuring every package tells a story of responsibility. Our goal is to design packaging that not only lessens environmental impact in its creation and disposal, but also enhances product longevity and performance, encouraging reuse over waste. We are continuously evolving, seeking out the most sustainable options in packaging, and updating our practices as new solutions emerge. Find more information in this section about the materials we use and how to responsibly dispose of your empties.

Primary Packaging

We have a duty to reduce waste. At VIOLETTE_FR, we hand select every single component of our packaging with environmental impact top of mind and we’re frequently revisiting what we can do better. With every new product we look for opportunities to improve the footprint of any component we can. Here we’ve outlined details for each product.

Secondary Packaging

The VIOLETTE_FR shipping boxes, internal notecards, and product outer boxes are all recyclable paper (even the cardboard boxes with ink designs on the inside). We use FSC Certified paper and water-based soy ink on all boxes, both shipping and packaging. Our notecards are made by a local Brooklyn artist.

How to Recycle

Discover our refillable options for Frange Puff dry shampoo and Boum-Boum Milk 3-in-1 skincare spray.

To discard products, we suggest using Pact Collective. Pact is a nonprofit collective that collects hard-to-recycle beauty products and finds a way to recycle them properly.

Our Goals for a Better Future

VIOLETTE_FR is deeply committed to progress within our brand and across the beauty industry, and will continue to listen, research, revisit, and innovate so that our impact continues to improve whenever possible. Here are our goals moving forward:

Quantify the environmental impact of our packaging with a life cycle assessment
Continue to prioritize sustainable and certified materials across our packaging
Develop more refillable innovations for our products

INGREDIENTS

Every ingredient we use is carefully chosen from ethical, sustainable sources, with formulas continuously refined to balance safety, effectiveness, and environmental consciousness. Grounded in education and adhering to strict European standards, our products are cruelty-free and vegan by design.

Ingredient Glossary

Our chemists take great care to create effective, beautiful formulas using as many sustainable ingredients and ethical suppliers as possible. Here we are sharing details about key ingredients with responsible sourcing and/or reduced carbon footprint. It is a core value of VIOLETTE_FR to update and improve our formulas and packaging whenever possible, so you may notice this list grows and evolves with time.

Our Goals for a Better Future

VIOLETTE_FR is deeply committed to progress—both within our brand and across the beauty industry. We continuously listen, research, revisit, and innovate to ensure our formulation impact improves over time. Looking ahead, our focus includes:

Continuing to prioritize product development that meets rigorous EU safety and sustainability standards
Working closely with our vendor partners to advance ethical and responsible sourcing of raw materials and ingredients
For a full list of ingredients we intentionally exclude, please visit our Product Blacklist

EMPLOYEES & COMMUNITY

Our team and community are hands-on with our sustainability initiatives. At least twice a year, the VIOLETTE_FR team participates in volunteer days addressing local environmental issues.

BILLION OYSTER PROJECT

We visited Governor's Island in June 2025 to support the Billion Oyster Project’s efforts to restore oyster reefs in New York Harbor—directly improving water quality, enhancing marine habitats, and strengthening coastal resilience.

GOWANUS CANAL CONSERVANCY

Our team organized a volunteer day with Gowanus Canal Conservancy on May 10th, 2024, where we potted up native plants in their nursery, gardened in native plant gardens, and created soil mixes using compost.

FABSCRAP

Our team partnered with FABSCRAP in Brooklyn on June 2nd, 2023 to sort through 262 pounds of fabric that can be repurposed and recycled.

CITY GROWERS

Our team partnered with City Growers on November 17th, 2023 to prepare soil for the winter, create compost and construct beehives!

CLEANUP IN DUMBO, NY

Our team organized a cleanup in DUMBO, Brooklyn on September 30th, 2022 to clean up discarded waste. We partnered with Barrel Bag to responsibly recycle and discard trash. We recycled 7,293 cubic inches of waste!

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OUR IMPACT

RESPONSIBLE BEAUTY, IN ACTION